Ajwa × Saffron Elixir brings together Ajwa dates and saffron in a warm, aromatic food ritual inspired by ingredients treasured across generations.

Ajwa provides natural date sweetness and a rich base. Saffron adds its distinct aroma and colour. This is our first product focus. The formula, nutrition information and final packaging are being confirmed ahead of launch.

The Ritual

• Ajwa Dates — a familiar ingredient with a long place in regional food culture.
• Saffron — valued for its aroma and cultural significance.
• Individual 10 g Sachets — a proposed portable serving format.

How to Enjoy
Enjoy one sachet directly, or stir it into water, yoghurt, coffee or tea. During Ramadan, it can be enjoyed at Iftar or Suhoor in whichever format suits the moment.

Proposed box: 15 sachets × 10 g. Currently in pre-launch development.