Three ingredients. One ritual.

Ajwa dates bring the warm, dense base of the Elementra ritual. Their deep regional heritage and naturally rich character make them the foundation on which both debut formulas are built.

In the collection, Ajwa is not treated as a background sweetener. It is the centre of the composition.

Black seed has a long place in Middle Eastern food and wellness traditions. Its distinctive depth gives Formula I a darker, more grounded character beside the natural richness of Ajwa dates.

It is the anchor of the composition — restrained, earthy and unmistakable.

Saffron is harvested thread by thread and prized for its colour, aroma and ceremonial presence. In Formula II, it brings a warmer, more luminous expression to the richness of Ajwa dates.

Used with restraint, it gives the ritual its lifted, refined finish.